Debating India

ELECTIONS 2004

BJP tunes in to Bollywood

Saturday 10 April 2004

NEW DELHI: First, the BJP recruited movie stars to endorse its electoral campaign; now it has adopted popular Bollywood numbers to compose the party’s signature tune for the polls.

The opening song of the teleserial Mahabharat appears in a new incarnation as the party’s main theme song Mahashakti Bharat, Shaktishali Bhajapa, while songs from Lagaan and Koi Mil Gaya reappear with pro-BJP lyrics.

Similarly, a song sung by Amitabh Bachchan for Baghban has been recreated to target Congress chief Sonia Gandhi’s foreign origin.

Noted playback singer Kumar Shanu, who joined the BJP recently, changed the lyrics of his popular song in 1942: A Love Story. It is now Atalji ko dekha to aisa laga.

Releasing three sets of compact discs and cassettes-Mahashakti Bharat Shaktishali Bhajapa, Kamal Khil Gaya (comprising four songs) and Bhajapa Laher (containing six songs)-party president M Venkaiah Naidu said, "The lyrics of Mahashakti... are based on the party’s ’vision document’ which provides the roadmap to make India a developed superpower."

Recorded at a Mumbai studio, the songs have been sung by Sudesh Bhosle, Vinod Rathore, Rahul Seth, Munna Aziz, Anuradha Paudwal, Sadhana Sargam and Sanjeevani.

The music has been arranged by Pranay Pradhan while the production was coordinated by Devendra Khandelwal.

See online : The Times of India

P.S.

in The Times of India, Saturday, April 10, 2004.

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